If you want people to know about your online courses, you naturally have to tell them about it. Marketing your elearning courses is the first step to ensuring that it reaches the intended audience. Since you have poured so much time and effort on it, you want to make sure that it will be appreciated by the right people. That is how you can meet your elearning objectives.
Writing a press release is not the same as composing an article. There are certain traits that you must ensure it will possess. Take note that the press release is there to inform people of the online courses that you are offering. Not only that, it is meant to entice them or make them interested in what these courses can provide them.
While your intention in writing the press release is to sell your online course, you should do it indirectly. You want to avoid making it look like a sales pitch. For some reason, that turns people off. This is why a press release is a bit tricky to write. You want to entice your target audience to like the course without directly telling them to do so.
Here are some tips that will help you create a successful press release for your online courses.
- Make it newsworthy. What would make learners want to enroll in the course? You need to highlight that in the press release. This will tell your target audience why they need to avail of the course. You can include statistics, facts and other relevant news that will boost the importance of the course. Bottom line is, you want to tell them that this is the current situation so they will be convinced of the necessity of enrolling in the course. Once they understand the value, you do not have to make any kind of sales pitch. They will seek out the course on their own.
- Make it objective. Another important aspect of a press release is being objective. You have to keep your opinions to yourself. Keep it factual because that is how you will keep it from becoming a sale pitch. Press releases usually stay away from writing the first person view.
- Make it short. Finally, you want to keep the press release as short as possible. In fact, a press release is usually 350 words only. You do not have to put fillers to make it long. Go straight to the point when you are writing this piece. Discuss the key points in the course as soon as possible so the readers will know what it is about after reading only a few sentences.
It is also important to identify where you will publish this press release. That way, you can be sure that it will reach your target audience.
The key to writing a successful press release for your online courses is to simply highlight the important qualities. But make sure you choose it carefully. You want to tell them what they can expect from the course without it appearing like a spoiler. Dangle some of the key elements in the course without revealing too much. That way, you can hold the interest of your target audience and make them want more from your course.
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